Adobe partners with NFT marketplaces to fight digital art theft
Adobe is introducing a Photoshop feature that will allow users to prepare images as non-fungible tokens (NFTs). These will contain content credentials that NFT marketplaces can display on their websites to help prevent the theft of your art.
Users will be able to verify the authenticity of digital content
In an announcement Tuesday, Adobe said it will work with major NFT marketplaces like OpenSea, KnownOrigin, and SuperRare to give users the ability to verify the authenticity of digital content. Adobe's Content Credentials can add the NFT creator's wallet address and social media information to the metadata of tokens listed on the marketplace.The feature allows NFT creators to remain pseudonymous by displaying crypto addresses associated with their online identity or complete real social media profiles. Adobe is introducing this feature in response to demand for identifying the original content creator displayed with an NFT, as it is so easy to copy any image and then mint it on the blockchain.
Not only NFTs will benefit from Adobe's Content Credentials
Potential NFT buyers can verify these credentials by uploading the image using a unique tool from the Content Authenticity Initiative (CAI), a project launched by Adobe, Twitter, and the New York Times. These content credentials also appear when you view NFTs through artists' Behance portfolios, with links to the marketplace for potential buyers.NFTs are not the only thing that will benefit from Adobe's Content Credentials, which is a result of the Content Authenticity Initiative. The company is rolling out the system in beta. Users will use it to show what edits have been made to a file in Photoshop, tag their images in the Adobe system, and more.
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