Log in

News

All balance sheets should have Bitcoin, says Square CFO

Updated: Aug 31, 2024
Published: Mar 29, 2021
0
Share:

Institutional investment is the cryptocurrency market increasingly becoming popular as more companies are now investing in Bitcoin and a host of other digital currencies. However, Square's CFO believes that all balance sheets should have Bitcoin as it has become an essential asset in the global economy.

Post Feature Image

Companies need to be on board with cryptocurrencies

Square's chief financial officer (CFO), Amrita Ahuja, believes that more companies need to be on board with Bitcoin and other cryptocurrencies. She stated this in an interview with Fortune Magazine's new CFO newsletter yesterday.

According to the CFO, Square sees BTC and cryptocurrency in general as expanding access to financial services on a global scale. We see Bitcoin and cryptocurrencies as expanding access to financial services, especially when you think more globally," she said.

In October last year, the payment company invested $50 million in Bitcoin, and this was followed by another $170 million investment last month. Bitcoin's dominant performance and expected market expansion is the reason why companies need to enter the cryptocurrency space. Ahuja stated that "There's absolutely a case for every balance sheet to have Bitcoin on it."

Square recording success with its Cash App

The CFO pointed out that Square began its entry into the cryptocurrency space in 2018 when it launched Cash App. It is a peer-to-peer (P2P) payments platform where users can buy Bitcoin that is stored in a digital wallet.

The CFO added that Square had recorded massive success in the cryptocurrency space so far. "Last year, we had 3 million customers buying and selling Bitcoin on our platform; and in January, we had 1 million new customers to Bitcoin, alone," Ahuja said.

The company doesn't intend to stop there are they intend to continue to support the broader adoption and awareness of Bitcoin and the cryptocurrency market. Ahuja announced that Cash App users would no longer be charged transaction fees to send or receive BTC.

Despite the success recorded, Ahuja added that Square would continuously evaluate its strategy based on how the Bitcoin ecosystem evolves. "The investment that we made on our balance sheet for Bitcoin represents about 5% of our cash; we intend to hold for the long term here," she concluded.

100% Success Money Back Guarantee

If our approach doesn’t outperform the overall crypto market during your subscription, we’ll give you a full refund of your membership. No questions asked. For quarterly and monthly subscribers this is applicable once your subscription runs for 6 consecutive months.

Terms & Conditions apply

Star

Trusted by 300,000+ traders

Take your next step towards crypto success

Save 50%

$799/year

Get everything you need to actively manage your portfolio and stay ahead. Ideal for investors seeking regular guidance and access to tools that help make informed decisions.

VisaCardImageMsCardImageCoinbaseCardImageSolanaCardImage

For your security, all orders are processed on a secured server.

What’s included in Pro:

  • Success Guarantee, if we don’t outperform the market, you get 100% back, no questions asked

  • 24/7 access to experts with 50+ years’ experience

  • All of our top token picks for 2025

  • Our latest memecoins pick with 50X potential

  • On hand technical analysis on any token of your choice

  • Weekly livestreams & ask us anything with the team

  • Daily insights on Macro, Mechanics, and On-chain

  • Curated list of top upcoming airdrops (free money)

Our track record speaks for itself

With over 2.4M tokens and widespread misinformation in crypto, we cut
through the noise and consistently find winning assets.

/images/advertorial/corpcomm3.webp
/images/advertorial/corpcomm4.webp
/images/advertorial/corpcomm5.webp

Frequently Asked Questions

Yes. We've consistently identified winners across multiple cycles. Bitcoin under $1,000, Ethereum under $70, Solana under $10, WIF from $0.003 to $5, PopCat from $0.004 to $2, SPX blasting past $1.70, and our latest pick has already 200X'd since June 2025. Everything is timestamped and public record.

No. When we founded Cryptonary in 2017 the market was new to everyone. We intentionally created content that was easy to understand and actionable. That foundational principle is the crux of Cryptonary. Taking complex ideas and opportunities and presenting them in a way a 10 year old could understand.

Signal vs noise. We filter out 99.9% of garbage projects, provide data backed analysis, and have a proven track record of finding winners. Not to mention since Cryptonary's inception in 2017 we have never taken investment, sponsorship or partnership. Compare this to pretty much everyone else, no track record, and a long list of partnerships that cloud judgements.

We share highly sensitive, time-critical research. Once it's out, it can't be "returned." That's why membership is annual only. Crypto success takes time and commitment. If someone is not willing to invest 12 months into their future, there is no place for them at Cryptonary.

Yes. You will have 24/7 to the team that bought you BTC at $1,000, ETH at $70, and SOL at $10. Through our community chats, live Q&As, and member only channels, you can ask questions and interact directly with the team. Our team has over 50 years of combined experience which you can tap into every single day.

Daily. We provide real-time updates, weekly reports, emergency alerts, and live Q&As when the markets move fast. In crypto, the market moves fast, in Cryptonary, we move faster.

If our approach to the market doesn’t beat the overall crypto market during your subscription, we’ll give you a full refund of your membership fee. No questions asked. For quarterly and monthly subscribers this is applicable once your subscription runs for 6 consecutive months.

Recommended from Cryptonary
Passive income: 2 single-sided yields on SOL with up to 70% APY
PRO
Research Report
Passive income: 2 single-sided yiel...We came across two yield setups on Solana that just make sense: easy to run, strong returns, and ful...
7 min read
Oct 29, 2025
Altcoin Scanner: Daily Trading Ideas
PRO
Market Direction
Altcoin Scanner: Daily Trading Idea...The altcoin market is waking up. After weeks of quiet price action, momentum is shifting and several...
4 min read
Oct 28, 2025
BTC, ETH and More: Bullish Breakouts and Critical Resistance Tests
PRO
Market Direction
BTC, ETH and More: Bullish Breakout...The majors broke upside on positive macro news, now testing key resistances. Watch for bullish conti...
8 min read
Oct 27, 2025