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Bakkt plans to launch ETH trading on its platform

Updated: Aug 31, 2024
Published: Nov 6, 2021
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Crypto platform Bakkt has announced that it will offer Ether on its platform after a period of only offering Bitcoin

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The company could not ignore the popularity of Ethereum

In addition to Bitcoin, partners can now integrate the Bakkt platform to allow their users to buy, sell and send Ethereum. Institutional customers can also choose Bakkt Warehouse for Ether custody. "At Bakkt, providing flexible opportunities for users to enjoy their digital assets. Is a top consideration, and adding Ethereum brings a popular and growing cryptocurrency to our roster," said Gavin Michael, CEO of Bakkt.

Ethereum has grown in popularity over the past year and holds a significant share of the crypto market, surpassed only by Bitcoin. In the last month, the price of Ether has increased by 30%, and activity on the network has surged. Users are active on the Ethereum network, collecting and trading NFTs or interacting with DeFi protocols such as Uniswap and Sushi Swap. It looks like Bakkt also saw that it was necessary to start offering such a widely known and popular cryptocurrency.

Bakkt aims to lower the barriers of entry into crypto

The company aims to enable businesses and merchants to extend their relationship with their customers by providing crypto services. Bakkt wants to lower the barriers to entry into cryptocurrency and form partnerships to do so. Last week, Mastercard, for example, partnered with Bakkt to enable card payments in cryptocurrencies. Major banks could offer crypto cards, which would be powered by Bakkt, potentially reaching a much larger number of consumers. The partnership with Mastercard would also allow people to earn rewards in cryptocurrencies rather than airline miles or other types of points.

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