BitMEX partners with football club AC Milan
BitMEX has announced that they have reached a deal with AC Milan to become the club's first Official Sleeve Partner.
The BitMEX brand will feature on the sleeves of team shirts
The news was confirmed on the official website of AC Milan and marked the beginning of the sponsorship with the cryptocurrency exchange. It is a multi-year partnership that will also be the club's first partnership with a commercial cryptocurrency company.The BitMEX brand will feature on the sleeves of the men's and women's team shirts in all competitions, including UEFA Champions League, and on the sleeves of the Rossoneri's eSports team AQM - another first for the club. The logo will be shown for the first time on August 23 when Milan faces Sampdoria in their opening Serie A fixture.
BitMEX announced that the partnership includes exclusive privileges that will be announced soon, and AC Milan also stated that exclusive offers for eligible registered AC Milan fans are in the works.
BitMEX follows the same strategy as other exchanges
It's not new for a crypto exchange to partner with a sports team. The FTX exchange, for example, renamed Miami Heat Arena to FTX Arena and renamed a professional e-sports team from TSM to TSM FTX. The exchange also announced a partnership with MLB that includes uniform patches for umpires.Another exchange that has not been sitting still is Crypto.com. The exchange announced a partnership with the UFC to put its branding on its fight jerseys, and signed deals with Formula 1 and the football league Serie A.
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