Blockchain.com signs agreement with Dallas Cowboys to become its digital asset partner
With more than 80 million users in over 200 countries, the crypto exchange platform, Blockchain.com, has announced that it has joined hands with the professional American football team, Dallas Cowboys, to become its exclusive digital asset partner.
Blockchain.com and Dallas Cowboys join hands
Cowboys Owner, President, and General Manager Jerry Jones and Blockchain.com Co-Founder and CEO Peter Smith made the announcement this morning. It is the exchange’s first-ever crypto partnership with an NFL team.The deal offers Blockchain.com multiple exclusive opportunities including extensive branding, rights to social/digital integrations, club space inside AT&T Stadium, highly visible signage within the stadium bowl, and extensive TV, radio, and digital advertising.
Additionally, the partnership will unite communities both virtually and online through compelling social media campaigns. Through their Blockchain.com Wallet, fans can expect to receive access to special experiences and rewards. With a forthcoming "Block Party" and an educational event for enthusiastic fans to learn more about the crypto space, the teams will build "inclusive fan experiences."
Jones commented on the importance of the relation by stating:
"They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that's a touchdown for our millions of global fans. We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com."
Football and crypto space
Football clubs and fans around the world have always loved crypto and its potential. They have constantly been in the headlines for their partnerships and deals with the crypto companies. In September last year, NFL and Dapper Labs hinted at the development of an American football-focused NFT marketplace.Recently, the world's biggest crypto exchange, Binance tied up with Argentine Football Association for a 5-year commercial and advertisement-based agreement. Among the uncountable partnerships of football clubs with crypto firms, Crypto.com closed a $25 million deal with the Australian Football League (AFL) to support its women’s league (AFLW).
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