Coinbase CPO believes 2022 to be a remarkable year for Ethereum scalability
Many industry leaders are predicting what the crypto ecosystem will look like in 2022, and Coinbase's Surojit Chatterjee believes Ethereum will be at the center of crypto-economy and Web 3.0 as it scales.In a blog post published on Jan. 4, the CPO indicated that the alternative layer 1 networks would gain traction as well. He writes:
"I am optimistic about improvements in Ethereum scalability with the emergence of Eth2 and many L2 rollups."Coinbase CPO believes that the newer layer 1 networks focusing on gaming and social media will also emerge. According to Chatterjee, the industry will "desperately seek improvements in speed and usability of cross-L1 and L1-L2 bridges. Tokens can be transported from a layer 1 network like Ethereum to a layer 2 network like Arbitrum, and vice versa, using these bridges.
CPO predicts massive brand participation in metaverse sector
NFTs are proving to be an effective tool for brand marketing and building brand loyalty for a growing number of companies. Many big brands, including Coca-Cola, Campbell's, Dolce & Gabbana, and Charmin, released their NFT collectibles in 2021. Adidas and the Bored Ape Yacht Club just announced a new metaverse project. Chatterjee predicts that NFTs are likely to be used in more innovative brand marketing campaigns in the future. For brands, NFTs and the metaverse will be the new Instagram. Many brands, similar to Instagram, may begin as NFT natives.Coinbase CEO went on to add, "We'll also see many more celebrities jumping on the bandwagon and using NFTs to enhance their personal brand."
More industry-wide regulation, the introduction of more DeFi insurance, increased institutional participation in DeFi, and Web2 companies racing to get into Web3 are among his other predictions.
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