Coinbase shares its goals for 2022
The crypto exchange outlined its 2022 goals in the blog post, mentioning that it plans to hire around 2,000 employees in various departments, including product, design, and engineering. The company also outlined its ambitious plans for the future of Coinbase Wallet. The publicly traded crypto trading company added that the adoption of digital assets had increased significantly in recent years.L.J. Brock, chief people officer of Coinbase, wrote, "We believe our industry is in its infancy, and that building onramps for individuals to participate is critical to driving the next generation use case of crypto," adding, "We are also expanding to include products that host user-generated content like NFTs, and we are excited about our ambitious plans for the future of Coinbase Wallet enhancing security, ease of use, and accessibility."
Coinbase’s Super Bowl ad
During the broadcast of the Super Bowl on February 13, 2022 Coinbase ran a commercial that generated so much traffic that its app crashed. For a full 60 seconds, the ad consisted of a colourful, bouncing QR code that, when scanned, took users to an advertising website where more than 20 million people tried to access Coinbase within a minute as part of the "Less Talk, More Bitcoin" campaign.That's more than six times the amount of any previous load Coinbase has dealt with, and it overwhelmed the site, leading to the problems some experienced. Because of the ads, Coinbase has risen from 186th to second in App Store downloads as of last night, second only to Peacock among iPhone users.
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