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Crypto.com Joins hands with Formula 1 for Miami Grand Prix
The renowned Hong kong-based crypto exchange platform Crypto.com has announced a new sports partnership on February 9 with Formula 1 for the upcoming Miami Grand Prix.
Nine-year agreement
Crypto.com has struck a nine-year deal to become the formal title partner of the "Formula 1® Crypto.com Miami Grand Prix." Furthermore, the company also announced that its branding would be shown all across the Miami International Autodrome, a signal for massive exposure.The Miami Grand Prix is a projected Formula One Grand Prix that will be held at the Miami International Autodrome under a ten-year contract.
The inaugural Miami race will take place over the first weekend of May, notably May 6 to May 8, 2022, and will be the fifth round in this year's championship. The 5.4 km circuit in Miami Gardens will organize the eleventh different venue in the United States to host a World Championship Formula 1 race.
Commenting on the partnership with the exchange, Jeremy Walls, the Senior Vice President and Chief Revenue Officer of Hard Rock Stadium & Formula 1® Crypto.com Miami Grand Prix, stated:
"We are excited for our long-term title partnership with Crypto.com. We share their commitment to innovation and will apply those high standards to the fan experience at the Formula 1® Crypto.com Miami Grand Prix. This will be an international event, and we look forward to growing together on a worldwide scale."
Crypto.com's sporting venture
Crypto.com is noticed to be joining hands with multiple major sporting organizations. It teamed up with Formula 1 last year with a five-year $100 million deal, sponsoring its famous Sprint series.In August 2021, the exchange giant collaborated with Serie A, the top Italian football league. Recently as we reported, the company secured a $25 million deal with the Australian Football League (AFL) to support its women's league (AFLW).
With around 10 million global users, Crypto.com continues to solidify its position in the crypto industry.
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