A large portion of sponsorship fees will be paid with $CRO
Crypto.com has announced a multi-year partnership with the Parisian football club Paris Saint-Germain (PSG). The partnership includes the release of exclusive Non-Fungible Tokens (NFTs) on Crypto.com's native NFT platform and in addition, Crypto.com will pay a large portion of the sponsorship fees with the cryptocurrency token CRO (Crypto.com Coin). This coin is the native cryptocurrency token of the exchange.Marc Armstrong, Chief Partnerships Officer, Paris Saint-Germain, said, "We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to reach the very top. With this partnership, Paris Saint-Germain demonstrates once more its vision and leadership as a pioneer in areas such as lifestyle, esports, and digital. It's an exciting time for cryptocurrency, and we cannot wait to work with Crypto.com to bring new experiences to all of the club's fans."
Crypto.com and Paris Saint-German have not sat still this year
Crypto.com's popularity has grown significantly, and the exchange currently has 10 million users worldwide. In order to compete with other major exchanges such as FTX, Crypto.com has also formed several global partnerships with the UFC, Formula 1, and Lega Serie A. Earlier this year, Crypto.com became the first crypto platform to partner with an F1 team and the first to partner with a North America -based National Hockey League team.Paris Saint-German has also been making moves lately. They recently added players such as Lionel Messi, Sergio Ramos, Gianluigi Donnarumma, Georginio Wijnaldum, Achraf Hakimi, and Nuno Mendes to their team. The club also remains one of the most popular sports brands globally, with more than 140 million followers on social media and offices in Doha, Shanghai, and Singapore. In addition to the men's football team, PSG also has a women's football, handball, judo, and esports team and a well-funded foundation that helps disadvantaged youth.
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