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DraftKings is going to launch its first NFT collection

Updated: Jul 25, 2024
Published: Mar 15, 2022
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DraftKings has announced that it plans to launch an NFT collection that will connect sports betting and NFTs.

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First collection of the Primetime NFT series

The NFT series is being launched by the Boston-based sports betting company in time for the NCAA college basketball tournament, which begins Tuesday and runs through April 4. It is the first planned Primetime NFT series, all of which will be held in conjunction with major sporting events. Holders of the 2022 College Hoops Collection NFT are eligible for DraftKings site credit to place bets and participate in pools, brackets and contests across the sportsbook and Daily Fantasy offerings.

Collectors who own all eight NFTs in the collection will receive the ninth NFT after the NCAA championship game, granting them early access to the next Primetime NFT Series release. DraftKings has licensing rights for the league's active players, thanks to an agreement with the NFL Players Association. The company also announced it plans to release an NFT-based fantasy game before the next NFL season.

DraftKings becomes Polygon validator

Last August, DraftKings launched its digital collectibles marketplace on Polygon, offering curated NFT drops and allowing for secondary-market transactions. It announced that it would be the sole distributor of NFT sports content from the NFT platform Autograph.

DraftKings also announced a collaboration with infrastructure platform Zero Hash last week to stake digital assets held in its treasury to support the Polygon (MATIC) blockchain network. The news expands on the company's previously announced collaboration with Polygon.

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