E-commerce giant Mercado Libre invests $7.8m in Bitcoin
Bitcoin’s adoption over the past year has largely been from institutional and retail investors. An increasing number of companies are holding bitcoins in their balance sheet as they diversify their portfolio. Latin America’s largest e-commerce platform is the latest company to invest in Bitcoin.
Mercado Libre now holds Bitcoin
Mercado Libre, the leading e-commerce platform in Latin America, has invested $7.8 million in Bitcoin. The company revealed this in a Securities and Exchange Commission (SEC) filing yesterday.According to Mercado Libre, the bitcoins were purchased at some point in the first quarter of the year. However, the company didn’t provide details of the exact date the bitcoins were purchased and at what price the order was executed. The filing stated, “As part of our treasury strategy this quarter, we purchased $7.8 million in bitcoin, a digital asset that we are disclosing within our indefinite-lived intangible assets.”
The e-commerce service is currently the largest of its kind in Latin America and its headquarter are located in Buenos Aires. However, the company is also publicly listed in the United States. Hence, this is the reason why it is filing a Securities and Exchange Commission report.
The company reported excellent earnings in the first quarter of the year. In fact, its revenue stood at $1.4 billion, 111.4% higher than the same quarter last year. As a matter of fact, Mercado Libre posted impressive figures in other key areas such as unique active users, the total payment volume, and successful items sold.
Mercado Libre joins other corporate Bitcoin holders
Mercado Libre joins other leading companies in holding Bitcoin on its balance sheet. Tesla and MicroStrategy hold billions of dollars in Bitcoin, while Square and Mogo have invested millions of dollars into the cryptocurrency.Bitcoin Treasuries show that MicroStrategy is the largest corporate holder of bitcoins, with $5.2 billion invested in the cryptocurrency. Tesla still holds $2.48 billion worth of bitcoins despite selling $272 million of its holdings a few weeks ago. Mercado Libre’s investment is small compared to these industry leaders. Even so, the move indicates a growing trend of corporate entities purchasing bitcoins and holding them in their balance sheets.
100% Success Money Back Guarantee
If our approach doesn’t outperform the overall crypto market during your subscription, we’ll give you a full refund of your membership. No questions asked. For quarterly and monthly subscribers this is applicable once your subscription runs for 6 consecutive months.
Take your next step towards crypto success
$799/year
Get everything you need to actively manage your portfolio and stay ahead. Ideal for investors seeking regular guidance and access to tools that help make informed decisions.
For your security, all orders are processed on a secured server.
What’s included in Pro:
Success Guarantee, if we don’t outperform the market, you get 100% back, no questions asked
24/7 access to experts with 50+ years’ experience
All of our top token picks for 2025
Our latest memecoins pick with 50X potential
On hand technical analysis on any token of your choice
Weekly livestreams & ask us anything with the team
Daily insights on Macro, Mechanics, and On-chain
Curated list of top upcoming airdrops (free money)
Our track record speaks for itself
With over 2.4M tokens and widespread misinformation in crypto, we cut
through the noise and consistently find winning assets.
Frequently Asked Questions
Can I trust Cryptonary's calls?
Yes. We've consistently identified winners across multiple cycles. Bitcoin under $1,000, Ethereum under $70, Solana under $10, WIF from $0.003 to $5, PopCat from $0.004 to $2, SPX blasting past $1.70, and our latest pick has already 200X'd since June 2025. Everything is timestamped and public record.
Do I need to be an experienced trader or investor to benefit?
No. When we founded Cryptonary in 2017 the market was new to everyone. We intentionally created content that was easy to understand and actionable. That foundational principle is the crux of Cryptonary. Taking complex ideas and opportunities and presenting them in a way a 10 year old could understand.
What makes Cryptonary different from free crypto content on YouTube or Twitter?
Signal vs noise. We filter out 99.9% of garbage projects, provide data backed analysis, and have a proven track record of finding winners. Not to mention since Cryptonary's inception in 2017 we have never taken investment, sponsorship or partnership. Compare this to pretty much everyone else, no track record, and a long list of partnerships that cloud judgements.
Why is there no trial or refund policy?
We share highly sensitive, time-critical research. Once it's out, it can't be "returned." That's why membership is annual only. Crypto success takes time and commitment. If someone is not willing to invest 12 months into their future, there is no place for them at Cryptonary.
Do I get direct access to the Cryptonary team?
Yes. You will have 24/7 to the team that bought you BTC at $1,000, ETH at $70, and SOL at $10. Through our community chats, live Q&As, and member only channels, you can ask questions and interact directly with the team. Our team has over 50 years of combined experience which you can tap into every single day.
How often is content updated?
Daily. We provide real-time updates, weekly reports, emergency alerts, and live Q&As when the markets move fast. In crypto, the market moves fast, in Cryptonary, we move faster.
How does the success guarantee work?
If our approach to the market doesn’t beat the overall crypto market during your subscription, we’ll give you a full refund of your membership fee. No questions asked. For quarterly and monthly subscribers this is applicable once your subscription runs for 6 consecutive months.
Recommended from Cryptonary
