FC Barcelona wants to launch its own cryptocurrency
According to a report from ESPN, the Spanish football club FC Barcelona is planning to launch a cryptocurrency.
FC Barcelona is diving into the crypto space
The club has rejected offers to be associated with crypto companies because it wants to develop its cryptocurrency and metaverse, Joan Laporta said this week at Mobile World Congress in Barcelona. At this stage, however, it is unclear what Barcelona's cryptocurrency will be used for, whether it will be some sort of fan token or a means of payment for tickets and fan merchandise.Previously, Barcelona terminated a contract with Ownix, the NFT token marketplace that had become one of the club's digital partners just this month. The contract was terminated after the arrest of Moshe Hogeg, who served as a consultant for the partnership, for cryptocurrency fraud, but Laporta said the club will still launch a series of non-fungible tokens (NFTs) soon.
Fan tokens are becoming very popular
More and more football clubs are turning to the crypto industry to boost revenue by issuing a new type of digital asset called fan tokens. Well-known clubs like PSG, AC Milan, AS Roma have entered this field. PSG's fan tokens have the highest market cap of around $50 million, followed by Manchester United's fan tokens with a market cap of around $35 million. The tokens are utility tokens that give fans access to membership benefits such as exclusive promotions, merchandise or events in sports and entertainment circlesFor football clubs, fan tokens are a way to raise money without having to change their corporate structure or take on a lot of financial risks. This would not be the case if clubs used more traditional avenues such as private equity or bank loans. In addition, fan tokens give clubs an international appeal that goes beyond fan merchandise and a digital media presence.
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