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Former UFC lightweight champion Khabib Nurmagomedov launches NFT collection

Updated: Jul 25, 2024
Published: Mar 30, 2021
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NFTs could be the boom that sparks the entry of athletes, celebrities, and artists into the crypto sector.

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Former Russian UFC undefeated lightweight champion Khabib Nurmagomedov announced today via a tweet that he is launching his own NFT collection of unique digital tokens.

The token sale for the NFTs will start in April. The former champion, who is now a mixed martial arts promoter, will issue three series of cards.

Gold, platinum, and diamond cards

“I would like to announce the launch of my NFT tokens linked to unique digital cards: gold, platinum, and diamond,” said Nurmagomedov.

In the promotional video, Nurmagomedov said gold and platinum cards will be launched in limited series.

Any of the cards that are not sold after the token sale are destroyed.

“Gold and platinum cards will be issued in limited series and all unsold cards will be burnt.”
290 gold cards will be created and they will commemorate the career end of the fighter. Each card will unlock content that is only reserved for card owners. 

Nurmagomedov will mint 29 platinum cards to make up a collection of NFT winner cards. Murmagomedov fought and won 29 fights. He was the longest-reigning UFC champion when he held the title from April 2018 until March 2021. He retired without tasting defeat.

Nurmagomedov participated in a number of major fights during his time. In August 2018, he faced popular Irish boxer and mixed martial artist McGregor in defense of his title. He defeated McGregor via submission in an event that attracted 2.4 million pay-per-view buys, the highest ever for an MMA event.

He defended his title in 2019 against Dustin Poirier. He won the match in the third round via a rear-naked choke submission. He swapped shirts with his opponent after the match. He sold the shirt for $100,000 and donated the proceeds to Poirier's charity.

The Unique diamond card

The diamond card is unique in the sense that only one will ever be minted. The card will entitle the holder to meet Nurmagomedov, who is the most followed Russian on Instagram with 27.8 million followers.

The diamond card buyer will receive gifts from Murmagomedov. The athlete will disclose the gifts before the start of the auction.

“The diamond card will be unique, only one will be issued.”
Nurmagomedov adds his name to the list of athletes and influencers capitalizing on the NFT market.

NFT cards

Many stars are leveraging their brands to mint and sell NFT tokens. YouTuber and influencer Paul Logan made nearly $6 million selling NFTs.

This month, Patrick Mahomes, one of the biggest names in the NFL, launched his own NFT art gallery.

The prices of his collectibles ranged from $2,500 to $15,000.  There was a mystery auction as well.

It is clear that high-profile people are having all the fun with NFTs. Perhaps the only question now is “who is next.”

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