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Google partners with Bakkt to launch digital assets to consumers

Updated: Aug 31, 2024
Published: Oct 12, 2021
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Google is set to expand its presence in the crypto space after partnering with Bakkt.

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Google partners with Bakkt on a digital asset project

Search engine giant Google is looking to expand its presence in the digital asset world and has partnered with Bakkt, one of the leading cryptocurrency companies. Google and Bakkt have partnered to introduce digital assets to millions of people globally.

According to Bakkt, the partnership with Google will enable Google to extend the reach and usability of digital assets to meet the rapidly evolving consumer demands and preferences. Bakkt users can add their virtual Visa Debit cards into Google Pay to pay for goods and services in-store and online, wherever Google Pay is accepted. Bitcoin payments will be converted into fiat to make these purchases.

Gavin Michael, Bakkt CEO, stated that “This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner. Additionally, partnering with Google Cloud will enable us to continue to build a best-in-class, innovative platform that can undoubtedly scale to meet the needs of millions of users.”

More companies are making it easier to pay in Bitcoin

It is becoming increasingly easier for people to pay for goods and services using cryptocurrencies. The partnership between Google and Bakkt shows growing demand for Bitcoin payments solutions by traditionally fiat institutions. The trend will continue as more people enter the cryptocurrency space in the coming months and years.

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