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Kanye West takes a U-Turn: Enters the NFT world
It seems like the American rapper, record producer, and fashion designer Ye, commonly known as Kanye West, has a change of heart. He has filed for 17 new trademark applications for his YEEZUS nickname, with a hint at the potential launch of a new NFT collection.
Kanye West enters the NFT world
Josh Gerben, the trademark attorney and Gerben Perrott founder, confirmed the news on Twitter. The trademark application indicates Kanye West's intention to obtain approval for the launch of "blockchain-based non-fungible assets," "currencies and tokens," and "online retail store services featuring digital art."The filings with the United States Patent and Trademark Office (USPTO) reveal only nominal and basic descriptions of the products that West plans to launch in the coming days. There are no details about the types of NFTs and Metaverse experience the rapper is planning for his fans.
Kanye West's move comes when several well-known musicians have already jumped into the NFT arena. In August last year, Eminem, the 15-time Grammy Award winner, invested in NFT platform MakersPlace.
In February 2022, Golden Globe winner John Legend founded the "OurSong" NFT platform for musicians and entertainers. The musician, who also works as the project's Chief Impact Officer, believed it would benefit artists who are just starting in the music industry.
A sharp U-Turn
One of the most influential personalities in the music industry, Kanye West, used to express a tough stance toward the concept of NFTs. In late January, he blasted out on Instagram that he is committed to creating "real world" things and urged fans to stop asking him "to do NFTs."[caption id="attachment_218556" align="alignnone" width="666"]
Snapshot of Kanye West's Instagram post[/caption]
Interestingly, he ended the statement with the phrase "Ask me later" in a smart way, hinting that he is not shutting the NFT door entirely.
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