Coinbase’s integration of onchain Solana token trading shakes up the listing model. With every SPL asset now just a tap away, here’s why this expansion could turbocharge memecoins and reshape launch playbooks.

Coinbase routes trades through Solana’s onchain liquidity while avoiding custody or official listings. This is CeFi UX plugged into DeFi markets. Millions CoinBase users can buy your favourite tokens without being listed
It reduces Coinbase’s listing bottleneck and positions them as the interface for on-chain liquidity rather than the gatekeeper.
This upgrade is particularly impactful for the fastest-moving layer of Solana:
If we look at Monad’s token launch, it went live directly onchain on Solana and Hyperliquid with massive volumes, and no centralised exchanges like Binance or CoinBase were involved. This model worked. And it will likely become the new norm.
Coinbase knows that more tokens will launch directly onchain, not through CEXs. So instead of fighting that trend, they are positioning themselves as the UX layer for all onchain liquidity.
For Solana, the impact is huge:
By the way, this announcement happened during the Solana Breakpoint where the AURA CTO team is also participating.
Stay tuned!
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