Log in

Home
Research
Analysis
Community
  1. Cryptonary
  2. Market Analysis
  3. Strong retail sales data: How the Fed responds matters to crypto
Market Updates

Strong retail sales data: How the Fed responds matters to crypto

Updated: Aug 31, 2024
Published: Oct 17, 2023
0
Share:

In finance, sometimes even strength can cause concerns. 

Post Feature Image

Today's market report is a tale of paradoxes. Still standing tall, the US consumer has sent retail sales soaring beyond projections, leaving the Federal Reserve in a conundrum. 

Can they let the good times roll, or is a rate hike on the horizon? And more importantly, how would all these impact the crypto market? 

Let's dissect the numbers and navigate the path ahead.

TLDR

  • Strong retail sales surprise: Retail sales data smashes expectations, showing a robust consumer sector.
  • Earnings resilience: Banks report positive earnings, signalling a still-strong consumer base. Big Tech earnings are on the horizon.
  • Short-term market outlook: Positive trends are expected in the near future, potentially benefitting S&P and Nasdaq.
  • Caution in the wind: While the current outlook is favourable, caution is advised as weakening data in 2024 could pose significant risks to market assets.
Disclaimer: Not financial or investment advice. Any capital-related decisions you make are your full responsibility.

Macro data comes in strong - Does the Fed have more to do?

Recent Fed-speak indicates they may be done with their rate hike cycle, but they’ve been unwilling to commit to this. However, does the strong macro data bring the Fed back to the table?

So far, we’re seeing the consumer weaken. However, this weakness is because the data is lower than economists expected. In real terms,  the data remains somewhat strong because it started from a very strong initial position.

Today, Retail Sales data came in far hotter than the forecasts. This month’s print was 0.7%, well above the 0.3% consensus, while Retail Sales YoY came in at 3.7%, well over double the 1.5% consensus. 

In the past few weeks, we’ve seen that the labour market data has also remained relatively strong. A strong consumer is, in its nature, inflationary, and therefore, the FED may have to do more here, either “higher for longer” or a further rate hike (which may come in December rather than November). The Fed needs the consumer to weaken, or they may risk inflation rebounding. 

U.S. earnings season

Earnings from the banks have been relatively positive. Even though many suggest that the consumer is weakening, we see positive, strong data when the data is released. 

Later this week, we will also see Big Tech earnings begin, likely to come in somewhat positively. 

What do we expect from markets?

The narrative for the next month or two can be inflation not rearing back up, growth remaining positive, and the consumer still more than hanging in there. 

This will likely be positive for risk assets, especially the S&P. Does investors' risk appetite spread far enough along the risk curve that Bitcoin and alts get a bid? They can hold up, but any meaningful move higher, say north of $31k - $32k, is unlikely. 

The S&P and Nasdaq may get a bid under these conditions, which could send them both slightly higher. 

However, beyond the next few months, we expect the data to weaken more significantly (say, the start of 2024), which could be the catalyst that brings risk assets much lower than they are currently. 

Cryptonary’s take 

Here’s how to play Bitcoin here.

crypto macro analysis

We remain somewhat risk-off in our approach, while we believe there are still great macro headwinds ahead of us that’ll likely bring risk assets lower. 

We do, however, look favourably on this if this situation were to come to fruition. Hence, we maintain staying relatively cash-heavy for now whilst we wait to deploy our funds in the coming quarter or two when we believe Bitcoin will be sub $24,000 and alts will be substantially lower. The data is worsening despite still being at healthy/strong levels. But, the Fed need to see it weaken, or they risk inflation rearing again. 

In the coming months, the bond market and the issuance of new bonds will be key for the markets. We’ll explore this more in the coming weeks. 

As always, thanks for reading.

Cryptonary, OUT!

 

Get started for free

Create your free account or log in to read the full article.

​

Germany

By signing up, you agree to our Terms & Conditions
Recommended from Cryptonary
Market Update: This Week's Setup
PRO
Market Updates
Market Update: This Week's SetupThis week looks calm on the surface. But underneath, the market is being pulled in two directions, a...
7 min read
Feb 2, 2026
Market Update: Kevin Warsh Confirmed as Fed Chair Nominee
PRO
Market Updates
Market Update: Kevin Warsh Confirme...The market just got a new “boss.” And traders didn’t like it. Warsh is in and Bitcoin broke down fas...
7 min read
Jan 30, 2026
BTC, ETH and More: Range-Bound Action Ahead
PRO
Market Updates
BTC, ETH and More: Range-Bound Acti...This week has been all about sharp reactions and fast pivots. Last week’s downside liquidity targets...
11 min read
Jan 27, 2026
Market Update: What We're Watching This Week?
PRO
Market Updates
Market Update: What We're Watching ...This is where patience pays. Macro conditions are slowly aligning, but price action is still trapped...
7 min read
Feb 16, 2026
Market Update: Broader Bottoming Process Expected
PRO
Market Updates
Market Update: Broader Bottoming Pr...We’ve likely seen the panic low; now comes the patience phase. Bitcoin’s move off $60k has eased imm...
7 min read
Feb 9, 2026
Market Update: Bitcoin Approaches the Buy Zone
PRO
Market Updates
Market Update: Bitcoin Approaches t...Disclaimer: This is not financial or investment advice. You are responsible for any capital-related ...
9 min read
Feb 6, 2026
Market Update: This Week's Setup
PRO
Market Updates
Market Update: This Week's SetupThis week looks calm on the surface. But underneath, the market is being pulled in two directions, a...
7 min read
Feb 2, 2026
Market Update: Kevin Warsh Confirmed as Fed Chair Nominee
PRO
Market Updates
Market Update: Kevin Warsh Confirme...The market just got a new “boss.” And traders didn’t like it. Warsh is in and Bitcoin broke down fas...
7 min read
Jan 30, 2026
BTC, ETH and More: Range-Bound Action Ahead
PRO
Market Updates
BTC, ETH and More: Range-Bound Acti...This week has been all about sharp reactions and fast pivots. Last week’s downside liquidity targets...
11 min read
Jan 27, 2026
Market Update: What We're Watching This Week?
PRO
Market Updates
Market Update: What We're Watching ...This is where patience pays. Macro conditions are slowly aligning, but price action is still trapped...
7 min read
Feb 16, 2026
Market Update: Broader Bottoming Process Expected
PRO
Market Updates
Market Update: Broader Bottoming Pr...We’ve likely seen the panic low; now comes the patience phase. Bitcoin’s move off $60k has eased imm...
7 min read
Feb 9, 2026
Market Update: Bitcoin Approaches the Buy Zone
PRO
Market Updates
Market Update: Bitcoin Approaches t...Disclaimer: This is not financial or investment advice. You are responsible for any capital-related ...
9 min read
Feb 6, 2026
Market Update: This Week's Setup
PRO
Market Updates
Market Update: This Week's SetupThis week looks calm on the surface. But underneath, the market is being pulled in two directions, a...
7 min read
Feb 2, 2026
Market Update: Kevin Warsh Confirmed as Fed Chair Nominee
PRO
Market Updates
Market Update: Kevin Warsh Confirme...The market just got a new “boss.” And traders didn’t like it. Warsh is in and Bitcoin broke down fas...
7 min read
Jan 30, 2026
BTC, ETH and More: Range-Bound Action Ahead
PRO
Market Updates
BTC, ETH and More: Range-Bound Acti...This week has been all about sharp reactions and fast pivots. Last week’s downside liquidity targets...
11 min read
Jan 27, 2026
Research
Top PicksDeep DivesPassive IncomeAirdrop Reports
Analysis
Market UpdatesMarket DirectionMarket PulseLivestreams
Tools
Market DirectionAssets & PicksAirdropsPortfolio Tracker
Cryptonary
Affiliate programEducationPrivacy PolicyTerms & ConditionsContact UsWrite for usTeam
Stay connected
Disclaimer: The information provided on this website is for educational and informational purposes only and does not constitute financial, investment, legal, or tax advice. Cryptonary is not a licensed financial advisor. All content is shared without any guarantee of accuracy or completeness. You are solely responsible for your investment decisions. Always do your own research and consult with a licensed professional before making financial choices. Past performance is not indicative of future results.

×
popupimage
Our Latest Utility Token Research ReportPreviously locked for Pro members, now available to read in full.
  • tickThe utility token we're tracking closely
  • tickWhy we believe it's still early in the cycle
  • tickWhat we're watching to confirm a structural shift
​
Germany

No spam. No hype. Just the research.