MTR Corporation to build a railway network in The Sandbox
Having one of the oldest transport systems in the world to connect people and communities, MTR Corporations enters the metaverse by joining hands with Animoca Brands' The Sandbox.As per the announcement, the world-class transport operator aims to build a railway-focused virtual space to bring uniqueness, fun, and immersive experiences via gamification. The company wants to take "customer experiences to a new arena" and "engage creators to build this new community platform together." The bog reads:
"As a next step, the Corporation will work with The Sandbox and our strategic partner Collective to develop a roadmap and create a virtual station in the metaverse."The Sandbox revealed that MTR has acquired a plot in the metaverse to build an immersive railway station. It also has plans to interact with former's customers, particularly the young generation. The company wants to carry its legacy to the virtual world with its "safety, reliability, customer service, and efficiency."
Notably, MTR carries nearly 13 million passengers every workday around the world, in Hong Kong, the United Kingdom, Sweden, Australia, and China's Mainland.
Gamifying the transportation
As MTR Corporation is the first to enter into metaverse in its sector, it comes with a list of unique ideas. The announcement reveals that the company has designed the system so that the players will enjoy the journey on many levels that stretch the imagination beyond taking a train ride. This all would be done by "mimicking and gamifying" the physical railway system.The announcement also hinted at the possibility of a railway museum to commemorate the moments when the MTR connects with Hong Kong's communities and cultures. Meanwhile, MTR Corporation will look into using the virtual world to help with STEM education.
The experience will be constructed with significant creative and social components based on the VoxEdit and GameMaker tools supplied to Sandbox users.
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