On Wednesday, Damac Properties, a Dubai-based real estate developer, announced that it would add Bitcoin and Ethereum as new payment options.

According to Ali Sajwani, general manager at Damac, the Dubai-based company has embraced cryptocurrency as part of its digital transformation initiative. Most notably, last year. Last year, its revenue was 3 billion UAE dirhams ($816.8 million), although it has yet to attain profitability. Furthermore, the corporation will invest approximately 367 million UAE dirhams ($100 million) in its new Metaverse project, which aims to develop virtual cities.
Another sign of adoption is the establishment of local offices in Dubai by crypto exchanges attracted by the country's regulators' crypto-friendly policies. Crypto.com recently announced the establishment of a regional headquarters in Dubai, and Bybit has also announced the relocation of its global headquarters to the city.
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