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Rakuten launches an NFT marketplace for the purchase, sale and trade of virtual assets

Updated: Jul 25, 2024
Published: Feb 28, 2022
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Rakuten, a Japanese e-commerce giant, has confirmed the launch of a non-fungible token marketplace which will be used to "purchase NFTs, as well as peer-to-peer buying and selling of NFTs in a range of areas such as sports and entertainment, including music and anime." The goal is to transform this marketplace into a "one-stop" platform for NFT enthusiasts. 

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Rakuten NFT Marketplace

Rakuten aims to build the NFT marketplace, which will also allow "IP holders to build their own website for issuing and selling NFTs," as per their press release. The press release also stated additional features that the NFT marketplace from Rakuten will have:
Rakuten ID can be used when making purchases, allowing users to earn and spend Rakuten Points. Any NFTs purchased can be added to a collection on the buyer's own webpage and can also be put up for sale in the marketplace and sold.
Furthermore, it is also important to note that the services for peer-to-peer issuing and selling NFTs will be live in 2023 or later, "which will support IP holders in Japan and worldwide to issue NFTs, as well as spur further development of a global market for NFTs." There are also plans to include a variety of additional payment methods.

Japanese firms going crypto

It seems Japanese that firms are going crypto despite the entire crypto market being stuck in a bearish trend caused by the Russia-Ukraine tension. It is also important to note that recently, Mitsubishi UFJ Financial Group confirmed the release of a new digital wallet, which will be capable of holding NFTs as well. Furthermore, the firm also announced the Progmat Coin Stablecoin platform, which a series of public offerings will follow. 

It seems that Rakuten is another giant firm to jump on the crypto bandwagon despite the massive tax on crypto gains and stricter laws followed by the country.

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