The Rise of Cult Memes
Memecoins have morphed from internet jokes into a cultural and financial force, rewriting the rules of what an asset can be. What started as a laugh with Dogecoin has sparked a revolution, and now, as the market craves purpose over profit, this category of memes is poised to lead the charge. Let’s dive in...
Disclaimer: This is not financial or investment advice. You are responsible for any capital-related decisions you make, and only you are accountable for the results.
The Evolution of Memecoins
Today, memecoins are more than just funny images, they are traded and treated as a legitimate asset class, commanding billions in market capitalisation and fierce loyalty from their communities.But it wasn’t always like this. Rewind to 2013, when Dogecoin launched as a joke, a useless internet currency with a Shiba Inu mascot and no roadmap. It was fun, unserious… and yet it stuck. Fast-forward to 2020 and SHIBA INU took that same meme magic and pumped it into the stratosphere, proving lightning could strike twice. Then came the recent holy trinity of winners: WIF and POPCAT in 2023, followed by SPX6900 in 2024, each one turning internet culture into real market power.
What began as satire has now become serious business. Memecoins have morphed from punchlines into pillars of a new cultural economy, no longer just vehicles for speculation, but symbols of identity, belonging, and belief. They’ve evolved into something far greater: a cult movement.
These aren’t your average meme coins. Cult memes are those built around a deeper mission, belief system, or shared identity. The holders aren’t just in it for the pump, but for the purpose. The meme is just the vessel. What it carries is meaning.
How Did We Get to Cult Meme Movement Coins?
The market quickly caught on to the potential of multibillion-dollar memes, and as always, success breeds saturation. Pump Fun opened the floodgates, making it possible for anyone to launch a memecoin at near-zero cost. At its peak, over 70,000 coins were launching per day, flooding the space with low-effort tickers, sniper bots, and insider games.
It was a sad twist for what started as rebellion. Meme coins were meant to mock the very thing they became: low-float, high-FDV cabal and corporate coins, dressed in internet slang.
But the people eventually caught on. They realised the odds weren’t in their favour. And beneath all the noise, the meme market began to evolve once again. In a space drained by grifters and extraction, traders started craving purpose, safety, and belonging. Now, cults and movements are rising where belief comes first and profit comes later.
How Do Movements Form?
At its core, the memecoin market has always mirrored human nature. It taps into something primal: the need to belong, to create, to believe in something bigger than ourselves. The memecoins that survive and thrive are the ones that meet this need. They don’t just build communities, they build conviction.And conviction is contagious. It starts small: a few holders posting, memeing, and vibing together. But over time, belief compounds. The meme is memed into existence, its value reinforced daily by those who hold and herald it. What starts as a coin becomes a cause, and eventually, a cult movement.
Notably, cult meme movements can’t be forced or manufactured. They aren’t born from marketing decks or influencer plays. They emerge, suddenly and organically, like a spark catching flame. That’s what makes them so rare and so powerful.
Their scarcity is exactly what makes them attractive. You can’t copy-paste a phenomenon. You can only recognise it early and ride the wave when it hits. Bitcoin was the blueprint. The OG meme. More than just a store of value, it’s a rebellion, a lifestyle, a digital middle finger to centralised banks. That’s what belief looks like when it matures.
After months of pain, rugs, and pixel-pumping clowns, the real meme heads are healing. They’re done with dog coins, political puppets, country flags, and celebrity grifts. Something deeper is emerging: cults with purpose.
Take SPX6900. We called it in September 2024 at ~$10M MCAP. Today, it’s a multi-billion dollar meme. Why? Because it nailed the formula: strong meme appeal, a crystal-clear mission (flipping the stock market), and a diehard community that rides for the cause.
It’s fun, it’s fierce… but it’s not perfect. The downside? The “main character” effect.Too much power concentrated in one entity’s wallets. One wrong move and the whole thing wobbles.
Still, SPX taught us something vital: The next wave of winning memecoins will be cult movements built on shared identity, mission, trust, and purpose.
That’s where we’re headed. You either lead the cult or follow the crowd.
The Future of Memecoins
This category is still a niche, but not for long. Quietly, it’s gaining traction. After years of rug pulls, celebrity scams, and PumpFun’s 70k-a-day ticker churn, the market has grown tired. The crowd is sharper now. Hype without heart won’t survive.
From here, memes won’t thrive on virality alone. They’ll need real communities, shared missions, and cultural gravity. Without that, liquidity will migrate to projects that stand for something.
Right now, cult meme movements sit at just under $3B in total market cap, a fraction compared to the $15B PvP meme sector (like MEW, BOM, etc) and the $1T altcoin market. But here’s the kicker:
There are only a few true cult movement plays.
- SPX6900 — currently valued at $1.5B proved what happens when community, identity, and mission collide
- And more recently, AURA — which has rapidly grown to $150M MCAP is showing early signs of becoming the next movement in cult memes
We’ll take it further: 2025 and beyond will be the era of cult meme movements
Memes with purpose will lead the charge. Investors are shifting from pump-chasing to meaning-making. Fleeting jokes are giving way to lasting legacies, just like Bitcoin did.
And speaking of what’s next, we’ll be releasing a full research report on AURA later this month, breaking down why it’s our latest high-conviction pick and exploring the layers behind its narrative, community, and long-term potential
Out with the Old, In with the Cult
The game has changed. Memes must mean something now.
Meme Categories: Where the Mindshare Lives
Cult / Movement Memes
- Current Total MCAP: <$3B
- Unlocks: None (fully circulating)
- Mindshare: Growing
- Examples: AURA ($150M), SPX6900 ($1.5B)
Closing Words
The market is healing. Hype is fading. What’s rising in its place is something far more powerful: belief. People don’t want just another token. They want Community. Conviction. Belief. They want to build, not just bet. They want to belong to something bigger.The future of memecoins will be shaped by cult movements, and we’re not just watching this trend, we’re positioning ourselves right in the heart of it. Until then, protect your aura, guard your memes, and choose your memes wisely
Peace,
+1,000
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