For nearly three decades, the internet has run on ads, not payments. Every time we read an article, watch a video, or use an app, we “pay” with our attention instead of money. That’s because sending tiny payments online was never practical. But that’s changing. Here’s what x402 is, why it matters, and and 3 assets positioned to benefit tremendously as this trend takes off.

The reason this happened is simple. There was never an easy way to make small payments online. Traditional payment systems like Visa and Mastercard charge a few percent plus a flat fee for each transaction. That might not matter when buying a $50 item, but it completely breaks down if you want to pay a few cents for an article or a single API request. Sending two cents and paying thirty cents in fees makes no sense. So instead of a web powered by tiny, direct payments, we ended up with a web funded by ads.
So, websites had three options:
Huge amount of ads on websites
When the internet’s first browsers were built in the 1990s, developers included an error code called “402 — Payment Required.” The idea was that one day, websites might ask for payment before delivering content. But the technology to make that happen never arrived. x402 revives that forgotten code, this time using digital currencies and blockchain technology to make instant, tiny payments possible.When you visit a website today, your browser sends a request like:
The server then replies with the content (if it’s free) or an error (if it’s restricted).
With x402, a website can instead reply: 402 Payment Required

and include a note saying how much the content costs and how to pay, usually in stablecoins like USDC, sent over a blockchain such as Solana or Base
Your wallet (or your AI agent’s wallet) can then instantly send that payment. Once the site detects it, it sends back the content right away.
It’s a full payment flow built directly into the language of the web.
There’s also a bigger shift happening at the same time. The next generation of internet users won’t only be humans but also AI agents. More and more interactions are happening between AI agents and APIs — not just between people and websites. For example:
x402 component stack
If this vision succeeds, the internet could move away from its dependence on surveillance and attention. Websites would earn money directly from their visitors instead of advertisers. They wouldn’t need to track users across the web or chase clicks. They could focus on creating good content, priced fairly and delivered instantly. For users, that means a cleaner and more private web. For creators and developers, it means new ways to earn. And for AI systems, it means a clear economic framework to access the information they need responsibly.This makes the internet more sustainable, more private, and more aligned with real value.
The first is Coinbase’s $COIN stock, which trades on public markets. As an innovator and early backer of this technology, $COIN serves as a solid proxy if x402 gains traction, especially since Coinbase is currently the largest “facilitator” of x401 payments.
Right now, COIN is ranging between 429 (resistance) and 281 (support). If 281 does not hold, the next high-probability area is the weekly demand at 261–235 (midpoint 249). That’s the first zone to look for responsive buyers within the prevailing trend.
If the weekly demand fails, major support sits around the weekly 200-EMA (203) and the 197 area of support. The last test of the 200-EMA in late March/early April led to a strong impulse from around 163 to new highs. Trend risk only picks up if weekly structure starts closing below these levels and forms lower lows.
COIN/USD Chart
The second is Solana ($SOL). As mentioned earlier, Solana stands out for its ability to process thousands of transactions per second at a fraction of a cent. It’s technologically well-suited to support micropayments.Additionally, many x402-related narrative plays are launching on Solana, similar to what happened with the AI narrative in 2024 (remember ai16z, Griffain, Zerebro?). If both the tech and narrative take off, speculation around Solana is likely to rise, which would be bullish for SOL’s price.
SOL broke down back into the $120- $190 range and is currently sitting exactly on the mid-range at $153.
To be bullish again, SOL needs to reclaim above $190.
Until this happens, SOL is locally more bearish than BTC as it currently stands just below the daily Breaker Block at $158- $163 (breaker blocks are formed when an orderblock is invalidated), and below the wick low from the Oct 10th crash.
A break above $163 and we would target the top of the range around $185 – $190.
Staying too long below $158- $163 and a close below $150 would give more credit to the bearish thesis and we would target $120 – $125 as the next support, which is the bottom of the weekly range and also the 200-Week EMA.
SOL/USDT Chart
Lastly, EigenCloud ($EIGEN) joined Google’s AP2 (Agent Payment Protocol) as a partner in September and showcased a demo integrating EigenCloud Storage with AI-to-AI x402. As a trust layer for Ethereum, there is significant early speculation that $EIGEN could be pivotal in scaling x402 micropayments by providing the necessary trust and security for these transactions
Top x402 assets according to CoinGecko
Technical Analysis: EIGEN
EIGEN is trading near all-time lows and attempting to base above 0.744 support. A new all-time low was printed on the Oct 10 flush around 0.584. Structurally, price has been in a daily downtrend since late February, a brief breakout attempt in early September failed after the October flush. On the broader view, EIGEN is trading inside a wide 0.66-2.10 range.
Immediate focus is 0.744. If 0.744 does not hold, the next area of support is 0.66. A decisive break below 0.66 would put the Oct 10 all-time low at 0.584 back in play and opens risk of further price discovery lower.
For strength, EIGEN needs to reclaim 1.208 to neutralize near-term pressure, then clear the 1.40–1.48 band (horizontal resistance along with the prior downtrend line + 200 EMA). Sustained closes above 1.40–1.48 would put the range high at 2.10 back on the table, a breakout there targets 2.85 (midpoint of a weekly supply zone) as the bull swing base case target.
EIGEN/USD Chart
There are more smaller plays on x402; however, at this moment, we don’t feel confident in them just yet. Therefore, the safest and optimal way to ride the narrative is just by riding $COIN or $SOL as proxies in our opinion.
x402 landscape
If it succeeds, it could become the missing economic layer the web has always needed, one that lets anyone pay or get paid instantly, for anything, without needing a bank or a middleman.
The web might become a place where every article, line of code, or data point can be accessed fairly, without ads, subscriptions, or friction — one tiny micro-payment at a time.
As this standard gains traction, the best way to position yourself early is through the assets most directly tied to its growth. In our view, three names stand out:
Coinbase ($COIN): the infrastructure play and early facilitator of x402 payments.
Solana ($SOL): the blockchain backbone enabling high-speed, low-cost micropayments.
EigenCloud ($EIGEN): the trust layer that can secure and scale these transactions across ecosystems.
These are the clearest and strongest ways to get exposure to the x402 narrative as it develops. If x402 takes off, these three assets are poised to benefit the most.
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