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Ripple remove xVia, xCurrent and xRapid in new rebranding

Updated: Jul 25, 2024
Published: Oct 2, 2019
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Ripple have undergone a rebranding on their website this week, with the most notable difference is the removal of their 3 key products - xVia, xCurrent & xRapid. Ripple have now inserted the term “On-Demand Liquidity” as the key phrase behind RippleNet. With the site explaining what XRP does and how it fits into the Ripple ecosystem which currently has over 220 partners.

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The four most valuable aspects of the network are described its availability everywhere, the reliability, its instant nature & the low costs associated with using XRP. With partners such as American Express, Santander & MoneyGram already on board RippleNet; the long-term momentum that Ripple have been building looks to have received another boost.

"International payments, especially in emerging markets, require businesses to hold pre-funded accounts in destination currencies. It’s a costly endeavor that ties up resources.

RippleNet provides an alternative. While any financial institution on the network enjoys reliable, instant and lower-cost transactions, those who use the digital asset XRP to source liquidity can do so in seconds—freeing up capital and guaranteeing the most competitive rates available today."

 

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