Samsung aims enhanced consumer interaction
As per the announcement by the electronics giant on January 6, customers will be able to connect more effectively with the company's virtual replica of its famous New York physical store. The project came at a time when COVID-19 is keeping the customers away from physical stores.The company claims that it is one of the biggest brand land buyouts in the blockchain-powered Metaverse Decentraland. The metaverse version of the store called Samsung 837X is currently accessible only for a limited period. The metaverse shop is an exact replica of the physical Samsung store present at 837 Washington Street of Manhattan, New York City.
Here's how one can access the virtual store
To access the virtual store, one must first enter Decentraland using any web browser. Their avatar will be sent outside of Samsung's metaverse framework once they have successfully logged in. The avatar will be directed to one of three interior rooms as it reaches the lobby, which are as follows: customization, sustainability, and connection.According to Samsung, the Samsung 837X virtual store will include the "Connectivity Theater and Sustainability Forest" along with a musical event at the "Customization Stage."
As we reported, the technology giant announced the launch of a new smart TV range containing an NFT platform this year. Micro LED, The Frame, and Neo QLED are just a handful of the models among multiple smart TVs that will include an NFT Platform app for discovering, buying, and trading digital art.
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