Serena Williams "ventures" into cryptocurrency
Arguably one of the greatest athletes of all time, tennis player Serena Williams unveiled her venture investment company this week via her Instagram account. Set up 2014, "Serena Ventures" currently manages over $12bn, invested in over 30 companies. With the slogan "Ignite Change", Williams' venture group are looking to invest in "early stage companies" and help take them to the next level.
One of the most significant companies on this list is Coinbase. The inclusion of the cryptocurrency firm certainly would have raised a few eyebrows. However, the investment at this still ultimately early stage is one that has a very high likelihood of succeeding. Coinbase has raised over $500m so far, throughout 8 funding rounds, but having Serena's backing brings exposure to the masses that most investments simply do not.
Not only is Serena Williams a great athlete, but she is now also a mother, businesswoman and philanthropist. Williams' has become an icon to many, and the steps she has taken into becoming a very successful businesswoman, are not only opening doors for budding entrepreneurs, but also inspiring a younger generation not to limit themselves to one certain field in life.
It is safe to presume that many of her fans would not have heard about cryptocurrency and the investment that her group has made can only be seen as mutually beneficial. Firstly, introducing fans to a new form of (potentially life-changing) investment, and in return, giving a prominent cryptocurrency company huge exposure to the masses.
Serena Williams image licensed via Shutterstock
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