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Shopify adds the NFT feature to build deeper connections with consumers
E-commerce platform Shopify has recently introduced more than 100 new features, including NFTs, to give merchants worldwide control of the needed tools and technology to attract consumers and build deeper connections with them.
Shopify adds NFT to its platform
Shopify launched NFT integration along with other features during its new semi-annual product showcase called Editions. According to the launch event, the new way to connect with customers through NFTs is a way to express the company’s belief in “the infinite game.”Shopify users can now link their crypto wallets to stores on the platform to validate that they own a particular NFT. This will give them access to exciting offerings like pre-sales for drops, real-life experiences, and exclusive content or merchandise. Shopify calls this “tokengated” commerce. The founder & CEO of Shopify, Tobi Lütke, commented on the launch by stating:
“We’re constantly pushing the boundaries of what’s possible for entrepreneurs.”The feature is now accessible to all merchants worldwide after being tested in beta mode, by invitation only, with a small number of merchants with an NFT collection.
NFT craze
The integration of the NFT feature by Shopify comes when the multiple big names are crushing over the NFT sector. Recently, as Cryptonary reported, Meta announced its plans to soon allow creators to showcase their NFTs to the world via Instagram stories and earn money.Moreover, the recent digital asset conference NFT.NYC took place in Times Square, where NFT artists, designers, entrepreneurs, and business owners took the stage to discuss fashion, NFTs, and e-commerce.
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