And now, the social media giant Twitter is contemplating whether to convert its balance sheet into bitcoin.
Twitter could buy bitcoin
In an interview with CNBC on Wednesday, Twitter CFO Ned Segal said that if the company’s employees and vendors want to be paid in bitcoin, then the social media giant may consider buying bitcoin.
He revealed that the company has done a lot of thinking about this, indicating that the company has held discussions around bitcoin.
"We've done a lot of the upfront thinking to consider how we might pay employees should they ask to be paid in bitcoin, how we might pay a vendor if they asked to be paid in bitcoin and whether we need to have bitcoin on our balance sheet should that happen," said Segal.
While the company has not yet arrived at its conclusion, it wants to thoroughly look into the matter.
"It's something we continue to study and look at. We want to be thoughtful about it over time, but we haven't made any changes yet,” explained Segal.
Square is already in on bitcoin
Twitter co-founder and CEO Jack Dorsey is all in on bitcoin. His Twitter bio is written “bitcoin.”
Twitter's sister company and financial services firm Square Inc. is already a bitcoin investor after purchasing BTC worth $50 million last October.
At the time, Square became the second U.S. publicly-traded firm to invest in bitcoin after business intelligence services provider Microstrategy. The business firm has committed over $1 billion to bitcoin and its CEO, Michael Saylor, has been pitching bitcoin to other corporations, urging them to buy the digital asset.
Tesla joins the bitcoin party
Carmaker Tesla quietly bought bitcoins worth $1.5 billion in January and the news recently came to public attention after a filing with the U.S. Securities and Exchange Commission.
The news was more than enough to pump the price of bitcoin, which rose from around $39K to a high of $48,000 within hours.
The purchase of bitcoin by a company the size of Twitter gives the digital asset further mainstream recognition, although, at this point, there are a few companies that are casting a blind eye on bitcoin and its potential as a hedge against inflation.
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