Visa launches crypto consulting services for its clients and partners
Visa today announced that it has launched a crypto advisory practice for its clients and partners under the Visa Consulting and Analytics (VCA) arm.
Visa hopes crypto advisory can drive mainstream adoption
The payments processor said that its crypto consulting practice, housed in its consulting and analytics division, will advise financial institutions, retailers, and other businesses on everything from implementing crypto capabilities to researching non-fungible tokens. Visa's consulting division has about 700 employees, though the company did not disclose how many will be in the crypto department. Visa also named U.S. bank UMB as a client already using its crypto advisory services.Visa's partnerships with crypto platforms have doubled in the last 18 months. The company is also developing products targeting stablecoins and bought a CryptoPunk NFT in August to announce that it will explore the NFT space. Visa hopes its crypto advisory can help drive mainstream adoption of cryptocurrencies and NFTs.
Visa and its rivals see crypto as an opportunity
One reason for the growing interest could be the recent study the company released on Wednesday. According to the study, 94% of people now have some knowledge of cryptocurrencies, while nearly a third have used them as a means of investment or exchange. More than 6,000 people worldwide were surveyed for the study. But Visa is not the only payment processor looking to get into cryptocurrencies. Visa recently invested in blockchain compliance company TRM Analytics by participating in its $60 million Series B funding round, while American Express and Citi also participated in the funding round.Mastercard is not lagging behind either, partnering with Digital Asset Exchange Bakkt in October to enable partner merchants, banks, and fintech companies to accept payments in cryptocurrencies. More recently Mastercard announced that it has partnered with cryptocurrency platforms Amber Group, Bitkub, and CoinJar to launch crypto payment cards in the Asia-Pacific region. It seems like the adoption of cryptocurrencies over the past year has been hard for most businesses to ignore & they will likely continue to explore the possibilities.
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